While the public thinks of Macy’s as the main sponsor of NYC’s Thanksgiving Day Parade, not everyone realizes that the company’s own Department of Annual and Special Events is responsible for almost all aspects of the planning and execution of this annual tradition.
Employing over 50 people, this department is also charged with mounting flower shows, fireworks displays, and other events, but the parade accounts for most of its yearlong activities; these include designing, building, and organizing the handlers for the balloons and floats; managing celebrity appearances; and interviewing, reviewing, auditioning, and coordinating the high-school bands that travel to the city to participate.
This according to “In the wind…: Size matters. II” by John Bishop (The diapason XCVIII/6:1171 [June 2001] pp. 14–16). Below, Mickey and friends in 1935.